Direct marketing capability enhanced with EFI software

AlphaGraphics Inc and EFI announced last week that AlphaGraphics will deploy XMPie uDirect Professional Premier Edition, optimized for EFI solutions, to its network of more than 260 franchised business centres.
A key initiative for AlphaGraphics is the continued development of its personalized communications solutions, which employ variable data printing, personalized URLs and other technologies to develop targeted marketing campaigns for clients.

In August, the company announced agDirect Marketing(TM), a division of AlphaGraphics focused on providing customers with advanced technologies and sophisticated solutions for one-to-one marketing.

State-of-the-art variable data printing is a critical component in these solutions, and today's news further strengthens the long-standing relationship between EFI and AlphaGraphics.

"We value our strategic relationship with EFI because they continually support AlphaGraphics as we move our network toward becoming true marketing communications partners for our clients," said Darnell Ghidotti, vice president, Business Solutions, AlphaGraphics.

"By combining XMPie uDirect Professional Premier Edition with our EFI products and services, we can include advanced variable data printing as part of our personalized communications solutions and continue to move our agDirect Marketing initiative forward."

AlphaGraphics currently employs a number of EFI products to manage printing processes in its business centres, such as PrintSmith and EFI Color Profiler Suite.

From XMPie, a standalone business unit of Xerox, uDirect Professional Premier Edition enables AlphaGraphics franchises to produce powerfully-personalized, visually-rich, one-to-one communications for their clients. This new product allows users to change colour schemes, type styles, images as well as varying text which will help to achieve significantly higher response rates to direct marketing programs. uDirect Professional Premier Edition integrates with the EFI Fiery(R) color digital print server.

"EFI is committed to providing an open VDP solution tailored to our customers' individual needs, and we're excited about this new element to the AlphaGraphics-EFI relationship," said Frank Mallozzi, senior vice president, worldwide marketing and sales, EFI.

"The power of personalized marketing will enable AlphaGraphics - and its customers - to realize business growth and increased profits."

uDirect Professional Premier Edition is among the XMPie solutions available directly from EFI. For more information go to www.efi.com or call 001 800-875-7117.

For more information regarding the services offered by AlphaGraphics go to www.alphagraphics.com.