Pindar Graphics runs over 80 e-commerce websites which use Google Analytics to track their performance. It has evolved a suite of e-commerce metrics using Google Analytics which it benchmarks across those sites, delivering unparalleled insight into how to measure your shop's performance and what works and what doesn't. (See Analysis Services for more information.)
These benchmarks are based upon Google Analytics tracking and include where traffic comes from, where it lands and goes, how sites convert, what happens during checkout and much more.
The E-commerce Analytics Seminar will be held on the 3rd June, 2008 at the Institute of Directors, 116 Pall Mall, London, SW1Y 5ED.
For business owners and marketeers responsible for an e-commerce website's selling performance, this event will help you:
- understand why e-commerce analytics is critical;
- develop an understand of what the important metrics are and how to find/track them in Google Analytics;
- get real value out of Google Analytics in an online retailing context;
- establish a meaningful framework for analysing your online shop's performance;
- give you tools for management reporting;
- gain valuable quantifiable insight into how to optimise your site and where.
And, of course, there will be plenty of opportunity for networking with your peers.
BOOKING INFORMATION
Held at the prestigious Institute of Directors in London's Pall Mall, this exciting event will help you make sure you're getting the most out of your website's sales potential. Registration costs £80 +VAT (£94) and the seminar starts at 9:30 am (registration and coffee commence at 9.00 am), with lunch at 12.45 thereafter.
Booking priority will be given to online retailers.
* Please invoice me for £80 +VAT (£94)
Only cancellations received before 12th May will be refunded in full. For late availability and bookings, please call us directly on 01723 502350.
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Websites that sell
