Email marketing is one of the most cost-effective marketing activities known to man. Costing a fraction of a penny, and enjoying response rates to existing customers of, on average, 15-20%, it offers very high returns.

We run fully managed email broadcast services which are designed to boost your sales. Our team provides quality, effective designs for your emails – optionally as a template for you to re-use and customise in house – which will ensure healthy click-through rates (direct to whichever pages on you site you target.)

We can set up targeted customer segments – based on classic analysis such as recency, frequency and monetary value. Response management is provided – automatically handling unsubscibes and bounce-backs.

 

Finally, we can track the visitor, browse, conversion and sales rates on your campaigns, so that you can manage your sales effectiveness.

Performing well in the search engines is, ultimately, about the number of other (influential) sites that link to yours. Links can be bought; but they are more powerful when they are earned.

Pindar Graphics are experts in devising, creating and monitoring marketing programmes that generate links from the online community.

 

In particular, the advent of weblogs (allowing web users to publish via an easy-to-use diary system as opposed to a static web presence) has resulted in an explosion in personal publishing, and created a huge link-sharing community. Further, the way this community shares information and links is well respected by search engines. There are many ways that the right commercial interest can benefit from it by:

Pindar Graphics offers professional consultation on how this effect can best be engaged within your current budget and/or using existing company/site assets or resources.

 

PPC is, of course, not search engine optimisation, but search engine advertising. Its place in the traffic-generating spectrum is well-understood by Pindar Graphics, and is offered as an important, fully integrated service to suitable clients.

 

Pindar Graphics offers an affordable and effective way to take advantage of the pay-per-click services offered by Overture and Google which provide a fast, cost-efficient and manageable way to reach Internet users.

 

Our service is based on the same proven methodology behind our natural search engine optimisation services.

We carry out key phrase research, using data directly from the search engines themselves as well as our own resources, to discover the key phrases which will provide the required level of traffic, often at a fraction of the cost of the most popular terms.

 

In fact, we sometimes find that targeting a selection of less popular positions or terms, rather than the coveted (and very expensive) number ones provides equivalent (or often better) results for a much lower cost.

 

Another factor we take into account at this stage is choosing a range of key phrases that reflect the varying stages in the visitor's buying cycle. For example, someone in the more action-oriented 'shopping' stage will naturally use a different set of search terms than someone who is 'browsing' for information first.

 

Next, we look at the titles and descriptions for each key phrase to be targeted and rewrite them if necessary to make them as attractive (and relevant) as possible to potential visitors choosing from the search engine listings. This helps to increase your chances of attracting qualified visitors to your site and managing their expectations to maximise the quality as well as quantity of traffic.

 

 

 

Affiliate schemes allow you to take advantage of existing sites and use the community/interest they draw in to put your products directly in front of a targeted audience. Further, with a bespoke affiliate scheme or the option of direct sponsorship based on previous returns with carefully chosen sites, you can use this link activity to further enhance your performance in search engines. No other affiliate provider or developer offers this level of service and understanding.

 

Affiliate marketing packages can be designed and implemented via Pindar Graphics' partnership with Europe's leading performance-based marketing provider, Tradedoubler. Pindar Graphics will manage the design and creation of banners as well as ensure that affiliate sales are tracked.