In fact, we'll pretty much guarantee that every one of your products and categories will be listed in search engines.

Our philosophy is very simple: it's all about indexability, visibility, popularity and measurement.

Indexability means optimising the structure of your site to allow easy indexing by search engine spiders down to individual category and product level. This means all the visible information such as page titles, headers, image names, links and body copy. 

 

Relevance means focusing these elements so that all they are all heading in a similar direction, reinforcing and developing central concepts (keywords) in an elegant, organic fashion.

 

Popularity is fundamentally about the number and importance of organic links to your site: the greater the link popularity, the higher your results. 

 

Measurement is the ongoing process of monitoring how your site performs: not just the site as a whole, but individual categories, products and especially those lucrative generic search terms.

Indexability and relevance are cornerstone technical and creative tasks: popularity is partly about which directories list your site and partly about providing engaging, informative content that other sites will link to voluntarily. Measurement is delivered by a powerful suite of reporting tools which enable you to track which search engines and terms generate visitors and sales.

Read our article about Coming Top of Google via SEO.