Axminster Power Tool Centre Ltd

Pindar provides a perfect platform for Axminster's 15,000 products

Axminster Power Tool Centre Ltd has established itself as a market leader in the mail order tools and machinery industry. It offers a friendly and personal service to many thousands of customers ranging from trade professionals and businesses to amateur DIY and hobby enthusiasts.

The challenge...

The company sources products from all over the world as well as supporting a number of specialist UK companies. It was essential that the multitude of brands and ranges were brought together in an annual catalogue of over 700 pages and 15,000 products.

...Our solution

We have supported Axminster with our content management system in order to help bring together a catalogue with the most extensive range of tools, machinery, accessories and consumables in the UK. Through innovation, competitive pricing and a commitment to service and satisfaction, the company will now continue to consolidate its positioning, competing favourably on price and providing a superior service.

Why select a content management system? In brief:-  
  • A multitude of brands and ranges are brought together in an annual catalogue of over 700 pages and 15,000 products.
  • Internet sales increased from 12% to 20% within 12 months.
  • Semi-automated page make-up will increase speed and efficiency.
  • Changes to product information only need to be done once, so no more duplication of effort.
  • The same version of correct information is used again and again for both print and internet, assuring you of reduced errors and inconsistencies.
  • Price merging can take place just before going to press, allowing you more time to confirm your best selling price.
 
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