Catalogues Are Booming

Suzy Bashford, writing in 'Marketing' magazine, believes that catalogues are booming within the retail sector as they increasingly become an essential branding tool in their own right.

Suzy argues that a growing tendency to move towards more editorial content rather than simply listing product details has lead to the birth of the so-called 'magalogue'. These magalogues have the ability to inspire and engage the customer much deeper than previous catalogues were able to.

The catalogue is also increasingly being used to act as a conversation starter for people discussing what to buy, and as a reference guide, particularly for high priced items. By acting as a first point of contact with the customer, retailers can deliver the brand personality that is required in order to push people online to buy.

You can read this interesting article in full in 'Marketing' magazine (27/01/10).

Click here to learn more Pindar's full range of 'catalogue solutions'.