Pindar To Print Argos Pre-Christmas Campagin

Argos, leading UK multi channel retailer, has awarded 15 in store promotional broadsheets to Pindar as part of their crucial pre-Christmas campaign.

The fast turnaround of in store promotions is an integral part of the sales strategy in the run up to Christmas. A partner that can be trusted to print and deliver within a minimum timeframe is therefore vital to the success of the promotion. With a long and successful history of supplying print to Argos, Pindar was chosen to provide the new in store broadsheets.

The creative is passed to Pindar, approved on line and printed within 48 hours. The broadsheets are then packed and sent to 6 UK distribution centres and direct to 39 stores in the Republic of Ireland.

With annual sales of over £4.1 billion, Argos is one of the UK's largest non-food retail chains with an increasing presence in the Republic of Ireland. Established on a strong commitment to providing customers exceptional value and choice, with minimal fuss, it is hardly surprising that the group is growing. The sheer scale of the operation is illustrated by the delivery of in excess of 12.5 million items to customers’ homes in the last financial year, an increase of over 50% in the previous 3 years, and that doesn’t include the items picked up in store!

Whether its toys, jewellery, small domestic appliances, furniture or sports equipment Argos has a full range to offer to customers through a truly multi-channel retail operation. Recognised as a pioneer in the business Argos has stores, catalogues, a website (receiving 2m visitors per week), three UK call centres  and now “call and collect” stores whereby customers can call one day and pick up the next.

Argos is a unique retailer recognised for choice, value and convenience and is part of the Home Retail Group, which is the UK’s leading home & general merchandise retailer.

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