Maximising your customer relationships

Track your customers and remember them

We build customer database-driven websites. Underlying everything is a sophisticated database populated with customer profile and activity information which provides the basis for powerful marketing, sales, service and analytical programmes. 

customer data

This process begins with “registration” and the capture of email addresses and important demographic or profile information. Once registered, a customer’s activities are tracked and reported which can be used in campaigns, site content and reporting. 

It also speeds up repeat purchases: delivery and account information is stored (and can be edited by the customer) reducing the number of clicks for follow-on purchases.

Use your site to promote and sell

We provide important campaigning tools to increase sales, enhance order values and boost conversion ratios. cross sell

We have unparalleled expertise in making sure your catalogue products and services perform well in the search engines. Plus, we can devise search engine optimisation strategies to boost your site’s overall relevance and popularity – meaning more visitors when your product categories and “keywords” are entered.

Sites should take every opportunity to sell your range: deploy featured products, what’s new, sales, special offers, cross-sells and up-sells and best-seller lists. 

Popular amongst the sales and marketing techniques is cross-selling: products can be linked to encourage additional purchases (“you might also like”). These can also be predicted automatically (“customers who bought this also bought”) or in best seller lists. 

Other approaches include targeted campaigns based upon customer profiles: ads, discounts and emails. Content and product, as well as the promotions behind them, can be targeted at different customers based upon their profiles, offering a truly personalised online shopping experience. For example, discounts – based on powerful business rules (buy one, get one free; get 10% off etc) – can be set up and targeted at different customers and applied automatically. 

Each page is a mixture of product information from your catalogue, specific content triggered by cross-sells and other campaigns, as well as text and images under client control.

Run campaigns and promotions

Our e-commerce platform allows clients to create a wide range of promotions and offers. These can be in conjunction with catalogues (media and offer codes), off-the-page advertising, affiliate programs or pay-per-click advertising. All visitor sources are stored and can be tracked against sales. 

Email marketing is now recognised as one of the most effective channels of communication with your customers: we can design, manage lists, broadcast and track email campaigns featuring your sales, latest products or news.

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