Website analytics

Using analytics to understand and measure website sales

What is analytics? Website Analytics describes the activity of tracking, monitoring and analysing the flows of visitors to websites, their journeys through it and out of it, as well as their transactional and purchase information.

At Pindar we have invested in Google Analytics to provide the tracking technology for e-commerce websites and have now deployed this on all of our websites. Google Analytics has quickly become the analytics package of choice for most niche online retailers.

E-commerce measures

We can help you monitor and analyse key areas of your site’s performance including:

Sources of traffic (such as search engines, URL entry and where visitors arrive)
Visitor engagement (such as time on site and pages visited)
Basket and checkout (such as abandon and drop-our rates)
Conversion data (especially visits to orders)

Google Analytics training

Training can be arranged offsite or at your premises to bring you up to speed with how Google Analytics works; what its main reports and features are; and how the E-commerce Measures work and where to find them. After the course, you will be able to use Google Analytics to track and report on your website’s performance, as well as have the insight to conduct ad-hoc analyses on aspects of your site’s operation.

Website Audit

A detailed audit of a website’s performance from end-to-end, using Google Analytics to derive statistical information and our online retail experts’ experience and insight to question the data and make recommendations. This audit will study in detail the customer journey into, through and out of the site, looking at presence in search engines, landing page performance, on-site navigation and search, the basket and checkout process as well as factors effecting overall site conversion. A full written report is provided with comparisons against each measure.

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