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• PIM
  • Product Information Management
  • Product Merchandising
  • Multi-Channel Commerce
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    • Reseller Partners
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• E-commerce
  • Building businesses online
  • Our E-commerce solution
  • Maximise customer relationships
  • Website best practice
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  • Increase your sales online
• Book Publishing

Website best practice

Make it easy to navigate and search

We offer our clients freedom in search, navigation and product layout. Menus, searches and other navigation tools can be tailored to any catalogue, product range and style. 

Simple tools are also provided for managing product information which shows your range in the best possible light: categorisation, name and description, customer testimonials, images (of all sizes and with special effects), pricing and discounts, cross-sells/linked products and keywords.

Provide real service online

Using the website as a self-service tool can increase customer satisfaction and reduce your costs. Pindar sites include a wide range of account and customer service features. These begin with storage of address, delivery and payment options, but can be extended to include saved baskets, order histories and wish-lists. 

When integrated with an order processing or fulfilment system, this can be extended to provide order tracking which can save an organisation tens of thousands of pounds in handling customer shipment queries. 

Make sure your customers can request catalogues online.

Keep the site fresh and up-to-date

Gone are the days when expensive technicians were required to update your products, image and site content. Pindar websites are delivered via a standard inernet browser based administration system for secure use by client marketing and administrative staff. This enables the quick and efficient website management of:

• Catalogues and navigation
• Category and product info (description, images, pricing, cross-sells, inventory)
• Content (static menus, text and images)
• Campaigns (ads, discounts, emails)
• Customer profile information

Manage what you measure

Pindar provides an unparalleled range of analysis and management information reports. The reports provide tools to review all aspects of a website’s visitor and sales activity by combining traditional site statistics (visitors, affiliates, search engines and keywords used), together with catalogue browsing, sales funnel, promotion, site search and product sales data.

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