Product Merchandising in AgilityCMS

Content Managers, Merchandisers, and Product Managers are drivers for revenue growth in your organisation. They need a tool that gives them accurate sales, in-stock and forecast vs. real sales data to plan and prepare their next product promotion. The optional Visualizer module for AgilityCMS is that tool and gives content owners access to all the ‘product intelligence’ they need to plan, select, approve, and analyse promotions.

AgilityCMS® Visualizer is an optional module that allows merchants, product managers or content managers to analyse product sales information, and make informed decisions when planning new promotions. It gives product range owners complete control over the products and lets them decide where a product should reside on a page. What is more, it is a tool that lets you pre-build a page and eliminates hours of hunting and gathering for the correct product information.

In the promotion planning stage, Merchandisers have access to product information like planned vs. actual sales, in-stock availability, square inch analysis to make well-educated decisions about the re-use and positioning of a product in their next promotion. There is no need to work with excel spreadsheets anymore or to open multiple applications to gather the information. It is all in AgilityCMS Visualizer.

Product managers and merchants can use Visualizer to communicate directly where they want items to go on pages. Even automatic pricing updates, together with versioning and language layering, can be handled through Visualizer. The resulting whiteboard page can be worked on and finalised by your creative team in both, QuarkXPress or Adobe InDesign. Visualizer gives product managers more control over their products while freeing up time for your creative staff to design compelling promotions.

Electronic approval workflow, further enhance the communication across departmental lines and reduces the number of review cycles. Product managers and merchants can also access product summaries and profitability and square inch analysis to make better informed merchandising decisions and increase the effectiveness of print and web based promotions.

As Visualizer uses designs and templates set up for normal page building, it’s easy to add to an existing system and manage. It’s also simple to operate.  Product or content managers can use image, table creation, font or style size options, for example, and drag and drop product choices into basic positions on pages with ease. A flat plan of the publication can be viewed, and PDFs are automatically generated and routed to aid in the proofing and approval process.

Visualizer isn’t just for your marketing team. Content managers, copywriters and translators will also find it extremely useful, as it will allow them to see exactly how their text will look on the page without the need for professional design and typesetting skills, and without tying up your creative teams' resources.

To learn more download our AgilityCMS Visualizer Data Sheet.

 

Contact the AgilityCMS Team

“AgilityCMS is our central product repository but I am most excited about the Visualizer module, which is helping us to automate the entire catalog production from pre-plan catalog pages, reviewing designed DTP pages in PDF format to analyzing sales performance. AgilityCMS Visualizer is the next generation solution for any printed marketing material.”

Andrew Hutchinson, Design and Production Manager, Vasanta Group

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