The resulting whiteboard page is either a QuarkXPress or Adobe InDesign document that can be easily completed by the creative team. Visualizer gives product managers more control over the their products while freeing up time for your creative staff to design compelling promotions.
The use of Visualizer radically simplifies the communication process between the marketing and production teams. The reduction in communications errors and proofing rounds ensures a faster and more streamlined process. Product managers and merchants can also access product summaries and profitability and square inch analysis to make better informed merchandising decisions and increase the effectiveness of print and web based promotions.
As Visualizer uses designs and templates set up for normal page building, it’s easy to add to an existing system and manage. It’s also simple to operate. Product or content managers can use image, table creation, font or style size options, for example, and drag and drop product choices into basic positions on pages with ease. A flat plan of the publication can be viewed, and PDFs are automatically generated and routed to aid in the proofing and approval process.
In the promotion planning stage, Merchandisers have access to product information like planned vs. actual sales, in-stock availability, square inch analysis to make well-educated decisions about the re-use and positioning of a product in their next promotion. There is no need to work with excel spreadsheets anymore or to open multiple applications to gather the information. It is all in AgilityCMS Visualizer.
AgilityCMS has tools to enable merchants, product managers or content creators to automatically generate and then approve visuals of exactly how the products will appear in the promotion, dramatically reducing production times and aiding communication.
Product managers and merchants can use Visualizer to communicate directly where they want items to go on pages. Even automatic pricing updates, together with versioning and language layering, can be handled through Visualizer.
Visualizer isn’t just for your marketing team. Content managers, copywriters and translators will also find it extremely useful, as it will allow them to see exactly how their text will look on the page without the need for professional design and typesetting skills, and without tying up your creative teams' resources |
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